Case Study - Complete digital transformation for a sophrology practice
Custom branding, advanced marketing campaigns, conversion optimization, and a LLM-optimized booking platform scoring 100/100 on Lighthouse.
- Client
- Amav Sophro
- Year
- Service
- Full-stack development, Marketing, SEO
Overview
Amav Sophro is a modern sophrology practice website built from the ground up with a focus on performance, user experience, and conversion optimization. The platform combines cutting-edge web technologies with advanced marketing tools to create a seamless experience for both practitioners and patients.
The project involved creating a complete digital ecosystem including custom branding, a high-performance booking platform, patient management system, and sophisticated marketing campaign management.
What we built
- Astro
- React
- Tailwind Plus
- Firebase / Google Cloud
- Firestore
- Stripe
- SendGrid
- Twilio
- Google Tag Manager
- Google Ads
Key Features
Custom Booking System
A fully custom appointment booking system designed specifically for sophrology practices, with real-time availability, automated reminders, and seamless patient experience.
Native Stripe Integration
Secure payment processing integrated directly into the platform, allowing patients to book and pay for sessions in one streamlined flow.
Real-time Chat with Firestore
Live chat functionality using Firestore for instant communication between practitioners and patients.
GDPR Compliance & Cookie Management
Complete GDPR compliance implementation with Google Consent Mode, cookie management, and European privacy law adherence.
Patient & Admin Dashboards
Comprehensive dashboards with all critical KPIs, patient management tools, appointment tracking, and business analytics.
Marketing & Analytics
- Google Tag Manager setup with custom conversion tracking
- Google Ads campaign management
- LLM-friendly content architecture
- Advanced SEO optimization
Automation & Notifications
- Automated email notifications via SendGrid
- SMS appointment reminders via Twilio
- Onboarding flow with gamification
- Patient engagement system
Security & Performance
- Ultra-strict Content Security Policy (CSP)
- 100/100 Lighthouse score
- LLM-optimized architecture
- Enterprise-grade security
- Lighthouse Score
- 100/100
- Fully Compliant
- GDPR
- Chat & Updates
- Real-time
- Email & SMS
- Automated
Technology Stack
The platform is built on a modern, scalable tech stack:
Frontend:
- Astro for optimal performance and developer experience
- React for interactive UI components
- Tailwind Plus (premium component library) for responsive, beautiful design
Backend & Infrastructure:
- Firebase for authentication and real-time features
- Google Cloud for scalable infrastructure
- Firestore for real-time database
- Cloud Functions for serverless operations
Third-party Integrations:
- Stripe for payment processing
- SendGrid for email automation
- Twilio for SMS notifications
- Google Tag Manager for analytics
- Google Ads for marketing campaigns
Results
The platform has been successfully deployed and is currently serving patients with exceptional performance metrics and user satisfaction. The combination of modern web technologies, automation, and marketing integration has significantly improved the practice's operational efficiency and patient acquisition.